Technology Connects Wineries And Consumers Through Virtual Wine Tastings
Virtual wine tastings aren�t exactly new, but they are expanding. They�ve been a touchstone for wine geeks for quite some time. In fact, I�ve been in several groups that gather on Twitter one Saturday morning each month to rally around a similar topic, one we all wrote about the week before. For years, I�ve been virtually tasting with dozens of people I�ve never actually met in person.
An article published in the French newspaper LeMonde calls this concept �Skyp�ro,� blending the word ap�ro�an early evening moment in French culture set aside to share a drink with friends and family�with the tech connector Skype. It�s catchy, but the idea also has teeth for wineries and wine regions that don�t want to drain their relationships with customers and guests in this time of separation.
An early adopter is #winestudio (the hashtag is part of its identity), created and produced by Tina Morey, a certified sommelier with two decades of experience in the wine industry. She founded #winestudio in 2013 as an innovative way to seed the market across the country for a newly released wine club. She soon realized it had untapped potential: �Suddenly the world became much smaller and friendlier,� says Morey.
The program is based on Twitter, arranged in a series that unfolds throughout a single month to educate participants on wine from around the world�Italy, Spain, Vermont, Michigan, Maryland, and more. Its design shrinks the distance, despite the distance. �I think now more than ever the #winestudio tag line comes to life: �Understanding our world through wine and our part in that world,�� says Morey
Participants are loyal and look forward to the opportunity to connect with other wine lovers and professionals in the industry. �I've always said we're so much more effective when working together and I think for a program like #winestudio it became clear,� says Morey. �It's a win for all involved.�
Other successful programs combine live video with a Twitter chat such as long-running offerings by Snooth, the Wines of Italy Livestream, and #VAWineChat. This concept has flourished under the world�s new distance mode. Technology provides the location, but beyond that, it�s very people-centered with winemakers and other professionals taking up one end of the conversation in real time, while consumers, writers or other industry folks answer back on the other end, wherever that may be.
This model is one that some wineries are embracing in quick measure, as many tasting rooms and borders are closed temporarily. In my opinion, extended, remote outreach is a good idea anyway, not just in the current times of coronavirus. The world is a big place, and virtual tastings allow wineries another layer�an incomprehensibly vast one�to reach customers.
Inman Family Wines in Santa Rosa, California, has closed their tasting room as recommended, but winemaker Kathleen Inman still wants to connect with customers and friends. As a solution, she�s arranged Meet the Maker Happy Hour: Donations to Meals on Wheels. Anyone can go online and choose from specially planned three-packs of wine. Included with the purchase is an invitation to join Inman on any of the free happy hours, which will be conducted on Facebook Video Chat to discuss the wines and ask questions. 5% of all purchases go to Meals on Wheels and shipping is included. This model has layers of benefits to the buyer, to the winemaker and�in this case�a non profit in need.
Dirty and Rowdy Family Winery, also in Santa Rosa, posted on Instagram that they�ll gather their tribe for a series of interactive tastings and discussions via Zoom to �reinvent how we experience wine together.� These are designed to taste along the �mostly Mourv�dre� lineup with the winemaking team, so bottles can be purchased with a few clicks and delivered to participants� homes.
Wine educator, event planner and writer Brianne Cohen is a certified sommelier based out of Los Angeles, California. She�s organized a Wine 101 Virtual Tasting on March 19, 2020 to give participants an opportunity to learn about wine in a friendly environment�a free, sommelier-led Q and A session online.
Cohen says this is the first time she�s offered an online wine tasting, though she�s intended to extend into a virtual platform. Last week, as she watched the news cycle unfold, it occurred to her that now was the time. �What if I gathered a community of people together, virtually, and we all shared a glass of wine?� Cohen asked herself. �What if we could all see each other�s faces even in these times of social distancing, quarantines, etc.?�
Cohen says that this idea actually has value beyond the current situation because it is accessible, a concept that ascends any particular circumstance: �Let's get wine into the hands of more people.�
She says she�s planning to offer more than this single session under the hashtag #VirtualVino. �Now, more than ever, we are searching for things that bring us joy. Wine is one of those things, along with food, that bring people together,� says Cohen. �Which has turned into one of the most fulfilling things we can do in these times.�
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Margaret River Wines is the largest white wine manufacturing center in Western Australia. It is additionally called Australia's Snowy Mountains White wine Area. This lovely and also awesome area is excellent for a holiday.
One of the most effective ways to reach this area is by taking a visit to the Vineyard, which lies just thirty minutes from Perth. You can experience great red wine sampling below and also take a sight of several of the various other vital views, such as the mountain scenery.
For a complete day, you can appreciate a see to the Vineyard. This place is well worth your time and effort. Below are several of the main locations you can visit:
As the Margaret River area produces the widest series of grape ranges in Australia, it is hard to narrow down on a preferred one. If you like white wines, then there are many alternatives for you to pick from. However if you like dark, much more durable, and chocolaty wines, then there are some gewurztraminers that might suit you well.
For instance, if you are more of the purple grapes, you may be more drawn in to merlots. This is due to the reality that the grape ranges in the town have a tendency to be deep purple.
One of one of the most popular red grape varieties in the location is Pinot Noir. In addition to being prominent for its outstanding taste, it likewise has some characteristics that make it perfect for red wine production.
It has a soft and fine taste that is pleasing to the taste yet still leaves a pink color on the palate. It is also thought about among the best selections for merlot making in Australia. Therefore, it is utilized greatly for making both red and gewurztraminers.
Nevertheless, it is just available from the region as well as the review grape ranges made use of in the wine making process. If you wish to acquire Pinot Noir grapes, then you will certainly have to travel to either the winery in Perth, or travel to the fruit areas in the Snowy Hills, both positioned at concerning a hr's repel.
If you prefer to stay with the white grape ranges, after that you will require to take a trip to the city of South Australia, which is not to far. There are plenty of red and white wine growing in the area and also several fruit ranges that produce excellent grapes.
This is because of the truth that the environment in the region is More Bonuses warmer than the rest of Australia and also the various grape ranges that you can expand. If you can generate the right grape ranges, you can experience several of the best wines worldwide.
There are a number of the white wine varieties in the location, as well as the range is big. It includes; Pinot Blanc, Petite Sirah, Pinot Gris, D'Alsace Riesling, Bordeaux Blanc, and also Red wine.
However, as a result of the growing ecological problems, the wine making procedure has been controlled. It is nevertheless recommended to discover more regarding the regional conditions to guarantee that you do not accidentally spoil the grape vines in your very own vineyard.
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